TECH SUPPORT FOR MARKETING DEPARTMENT
W.KRUK & THE ROLEX BRAND in Poland
Since 2017, we have supported the largest Polish jewellery company - W.KRUK and since 2020 - the ROLEX brand in Poland.
ABOUT THIS PROJECT
IT support of brand campaign
In 2017, the W.KRUK Marketing Department approached us for assistance in running a branding campaign. Our task involved creating landing pages and providing technical support throughout the process. The project had a strict deadline and demanded visually striking designs. After the successful completion of the campaign, we suggested implementing performance improvements.
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Since then, we have continued to support W.KRUK in various campaigns, such as IT support for new jewellery collection launches and other marketing initiatives.
Since 2020, we have supported the ROLEX brand in Poland, which is officially distributed only by W.KRUK.
Problem
What we had to face
We provided back-end and front-end support for a branding campaign, working within tight time constraints. Our responsibilities also included creating visually appealing images as part
of the campaign.
Goal
What our partner wanted to gain
Finding an IT partner who would understand the Marketing Department's problems & needs and support the technical part of its projects daily. Soft skills were also important as IT can sometimes speak...well -
- a foreign language. :)
Challenge
What we had to face
Our collaboration with the
E-commerce Department began by identifying and addressing their specific requirements. We prioritize smooth communication and ensure that everyone is aligned and well-informed.
CREATIVE IT SUPPORT
Inspiration is the key
We understand the challenges marketing & e-commerce face daily and strive to propose the most effective and innovative solutions. Our approach is collaborative, as we aim to match the creativity and vision of our Marketing Partners.
Our creative sessions inspire all involved as we encourage and motivate each other to produce the best possible outcomes.
THE W.KRUK BRAND
We have established a dedicated space for showcasing W.KRUK's branding. This space consolidates all marketing campaigns, brand ambassadors, and product information, separate from the main shop.
Clients can explore the campaigns and, if interested, seamlessly navigate to the shop to make purchases. Keeping the browsing experience separate keeps the focus on the products without distractions from the campaigns.
THE ROLEX BRAND
We provide support to the Creative Department by implementing changes for their latest campaigns. Additionally, we take responsibility for the SEO optimization, as well as the front-end and back-end management of the Rolex subpage.
We assist with any necessary updates, changes, and actively participate in creative sessions to propose the most effective IT solutions for achieving the marketing goals.
Collaborative growth
Through a series of projects marked by reliability and timely delivery, we've seen our IT insights greatly improve W.KRUK's campaign effectiveness. This collaboration has grown into a daily routine of successfully executing numerous campaigns.
We pride ourselves on understanding W.KRUK's needs, offering tailored IT solutions that have boosted their online presence and sales. Our work, covering everything from user experience improvements to backend development, supports W.KRUK's online growth.
Languages
HTML
SCSS
JS
PHP
Tools
Statamic
Laravel
Alpine.js
Axios
Solutions
CDN
Reverse-proxy
Digital Ocean
SSG (Static Site Generation)
